Author Archives
Elateral Helps Keep Branding Consistent Across The Channel
The Problem: More organizations are creating thought leadership content via E-books, white papers, infographics and webinars, among other mediums. With content marketing becoming a must-have for B2B organizations, vendors are striving to ensure partners have seamless access to marketing collateral at all times. However, efficient asset sharing and customization remains a leading struggle for most […]
New Research Shows Increased Focus On Local Marketing In 2013
National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo. Findings for the study, titled: National […]
Saleforce.com Reveals Customer Success Stories, New Products During #Cloudforce 2012
More than 10,000 marketing and sales professionals gathered at the Jacob K. Javits Center in NewYork City for the annual Cloudforce event from Salesforce.com. At this year’s installment, executives from organizations including Estee Lauder, General Electric and Toyota shared how they’re making moves from disparate sales and marketing departments, to inherently social and integrated organizations. […]
[Infographic] 30 Ways To Promote Your Blog Posts
It’s one thing to have good content, but it’s another thing to promote it effectively. This infographic, courtesy of Launch Grow Joy acts as a go-to guide for utilizing bookmarking sites, social networks, and other resources to generate buzz for your blog and encourage sharing.
New Report Spotlights Leaders In Marketing Automation, CRM & PRM
Channel Marketer Report has released its newest report, titled: The Channel Guide To Marketing Automation, PRM & CRM. This comprehensive guide will provide a snapshot of leading solution providers in CRM, PRM and marketing automation, as well as specific features and capabilities that address the unique needs of channel organizations — both vendors and partners.
SAP Partner Closes $80,000 Deal With Co-Marketing Campaign
Communication and collaboration are key to optimal channel marketing and sales results. SAP partner Advanced Business Solutions (ABS) recognizes the true value of this consistent engagement throughout the marketing planning and execution process. After working with SAP and TSL Marketing, a channel-focused lead generation and marketing consultancy, the company was able to close a $80,000 […]
Growing Need For Lead Nurturing Among Channel-Focused Organizations
Because today’s B2B buyers are taking more time to research and educate themselves before engaging with a sales representative, lead nurturing is becoming a bigger priority for organizations with complex sales cycles. Highlighting the need for nurturing among channel marketers, recent research from MarketingSherpa found 79% of all marketing leads never convert into sales. “The […]
Balihoo Brings Localization To The Forefront
The Problem: Manufacturers and vendors rely on partners to help them achieve national and global sales goals by increasing brand awareness on a more local level. Because buyers today are seeking more relevant content and solutions based on their unique wants and needs, it is imperative that vendors provide the best resources to partners relevant […]
Introducing Portal 2.0
More advanced vendors and manufacturers are achieving improved partner communication and sales and marketing reporting by implementing Portal 2.0, according to SiriusDecisions. The brief, titled: The Evolution to Partner Portal 2.0, revealed that these technologies “offer a mutual benefit to both vendors and partners” in the following key areas: 1. Creating demand: Tools to select […]
Lenskold Group/Pedowitz Group Study Reveals Benefits Of Integrated Marketing Automation
Organizations that integrate their marketing automation with CRM systems can reap a number of benefits, including an improvement lead generation strategies, campaign ROI and overall sales results. A recent study from Lenskold Group and The Pedowitz Group, reaffirmed that companies using integrated marketing automation are more likely to outgrow their competitors. Furthermore, 66% of respondents […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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