Author Archives
Digimind Social Helps Businesses Track, Respond To Social Feedback
The Problem: Consumers produce, on average, 4.5 billion Facebook “likes,” 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or company. However, this variety and velocity of data is overall very difficult to rack, analyze and leverage to improve business results. […]
Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue
When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel. Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]
Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools
An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers. As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]
The Have’s And Have Not’s: Best Practice CRM Use In IT Channels
By Ian Moyse, Sales Director, Workbooks.com For any organization that resells products or services, it’s important to maximize your gross margins and ensure cash flow is healthy. At the same time, you want to deliver the highest quality service possible to your customers at the lowest cost to your business, while differentiating your company in a […]
NetComm Wireless Enters U.S. Market In Synnex/Verizon Agreement
NetComm Wireless, a developer of broadband products for telecommunications carriers, has entered a distribution agreement with SYNNEX Corporation, an IT products and services provider. As part of the agreement, SYNNEX will deliver NetComm’s wireless M2M devices through the Verizon Wireless sales channel, as well as leading U.S. resellers and system integrators. The agreement will supply NetComm’s newly […]
Swipely Aims To Add More Than 100 Channel Partners By 2014
As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel. Despite the fact that the Swipely channel program was only formalized in 2013, the company has found success in helping companies that serve restaurants, bars, […]
Quantum Launches Alliance Program, Offers Cloud Backup Service To Partners
Quantum Corp., a big data management and data protection solutions provider, has launched the Quantum Alliance Partner Program, a program that will deliver managed service providers (MSPs) and value added resellers (VARs) a cloud backup service to help accelerate company growth. The Quantum Alliance Program will allow MSPs and VARs to sell Backup-as-a-Service (BaaS) under […]
Infinite Peripherals Drives Mobile POS Adoption Through The Channel
Mobile point of sale (POS) has been a hot topic in the retail space for a few years now. Retailers, restaurants and hospitality brands, are taking cues from their consumers — who are becoming more connected to the web and their mobile devices — by integrating mobile with customer interactions. Infinite Peripherals is one company […]
The Importance Of Partner Profiling In Today’s Channel Environment
William Gilsing, VP of Global Channel Strategy, hawkeye Channel The emergence of cloud-based solutions and the recurring revenue model has altered partners’ business models and what it takes for them to be successful. Vendors are finding it’s more important than ever to employ a best-in-class methodology to ensure they’re recruiting and onboarding the right partners — the […]
Only 10% Of People Read All Email Marketing Messages, Study Reveals
Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
