Author Archives
The atEvent Check-In App Turns Attendees To Opportunities
The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information. The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]
Eloqua AppCloud Moves To Topliners User Community Site
The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials. The integration also enhances users’ ability to learn about AppCloud partner offerings as well as interact with Eloqua, partners and other […]
Is It Time To Re-Think MDF?
The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]
Dell Unveils New Software Competencies
In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual partner conference. On the heels of a series of acquisitions, Schneider shared that Dell would be focusing on becoming an all-in-one solution provider, and empowering […]
Accellos Partners With UXC Eclipse To Extend Warehouse Management Solutions To New Markets
Accellos, a provider of supply chain execution software solutions, today announced a partnership with UXC Eclipse, a Microsoft Dynamics partner in the Asia Pacific. The partnership enables Accellos to open its AccellosOne Collect for Microsoft Dynamics GP warehouse management solution to the new market. Built specifically for companies running Microsoft Dynamics GP, AccellosOne Collect for […]
Sophos Sees Recognition In Light Of Channel Growth
Sophos has experienced significant growth since the beginning of 2013, highlighted by new Channel Chiefs in the Americas, and Australia and New Zealand. Additionally, a new MSP program and more than 1,600 new partners worldwide have helped amp up the organization, bringing the total number of active partners to more than 12,000. With the recent appointment of […]
Driving National Campaigns To The Local Level [Infographic]
Using location-based, targeted campaigns, national brands can reach current and potential customers more effectively. However, there is a series of challenges many organizations face. This infographic from Balihoo spotlights these obstacles, as well as potential solutions, helping organizations optimize their localization efforts.
How En Pointe Technologies Strikes The Marketing Balance
For resellers, a common challenge is establishing thought leadership and overall branding representative of the individual company, while still staying true to vendor partners and their sales and marketing goals. En Pointe Technologies is a hardware and software reseller, and added service provider. With 20 years in the IT industry, the company offers full pre-sales […]
Kaspersky Lab North America Exceeds First Half Forecasts
Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]
Ziften Joins VMware Technology Alliance Partner Program
Ziften, a provider of security intelligence and asset optimization solutions, recently announced it has joined the VMware Technology Alliance Partner (TAP) program. As part of TAP, Ziften will collaborate with VMware to deliver solutions for virtualization and cloud computing. Overall, the program was created to provide customers with a detailed ecosystem so they can choose partners […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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