Author Archives
PowerChord Expands TCMA Platform Features, Offers New Consulting Service
PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]
HPE Global Network Of Digital Agencies Enables Full Spectrum Of Partner Marketers
Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings, HPE is providing easier and more affordable access to a global network of channel-proficient […]
Gigamon’s Channel-First Strategy Boosts Partner Business 35%
The successful transition of Gigamon from a partner-friendly vendor to a channel-first company has led to robust partner growth. In the first year alone, Gigamon’s channel business grew more than 35%. In addition to the increased revenue, Gigamon, a provider of network visibility and analytics on all information-in-motion, is also reporting growth of channel-initiated business […]
ChannelWeek Webinars To Identify New Strategies, Tactics To Boost Partner Engagement
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their third annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners. The webinar series, Optimizing Partner Touch Points: Tactics For Powering Channel Success, will examine the strategies and best practices that channel leaders are implementing to more effectively […]
Tanium Builds Persona-Supporting Portal To Engage And Enable Channel Partners
It might take more than a big pat-on-the-back from a single partner before Tanium, a unified endpoint management and security platform provider, can claim “mission accomplished” on the launch of its new portal. But the high praise indeed that was sent to a regional vice president at the company after it rolled out its first-ever […]
Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports
Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]
HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings
Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]
Versium Reach Enables Identity Matching To Build Data Enhanced Audiences
Versium REACH is an easy-to-use marketing tool powered by Versium’s advanced identity graph that allows B2B marketers to build niche custom audiences. Through the REACH platform, marketers can identify, understand, and reach their ideal customers. BACK-OF-THE-BOX DETAILS Versium uses powerful identity matching to create custom, data enhanced marketing audiences to be used for paid social […]
Nextiva CoNEXtion Partner Demand Suite Strives To Raise The Bar On Channel Marketing Support
MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]
EnGenius Expands Channel Account Manager Team To Optimize Partner Success
Behind every successful partner is a dedicated channel account manager. While that may not be the most common coffee cup slogan, you might see it on desks at EnGenius, a voice and data solution provider. Focused primarily on the small and midsize market, EnGenius is striving to boost its business by providing clients with affordable […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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