Author Archives
Channel Marketing Track Makes Strong Debut at B2BMX Conference
Channel marketing was apparently on the mind of many attendees at the 2018 B2B Marketing Exchange in Scottsdale, AZ last week. All of the four sessions included in the conference’s inaugural channel marketing track attracted healthy-size audiences. The channel track featured a who’s who of leading channel marketing executives. Maria Chien, Service Director of Channel […]
ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation
Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]
Carol Giles Neslund Joins as a Principal at PartnerPath
PartnerPath, a leading provider of channel design and execution services, announced that Carol Giles Neslund has joined as a Principal of the firm. Neslund brings deep experience in sales strategy, route-to-market planning and leadership development that will help PartnerPath clients capitalize on channel growth opportunities. Neslund’s executive and channel leadership roles with technology companies (Avaya, Seagate […]
Partner Survey Says Vendor-Created Content, Marketing Support Needs Work
Partner organizations gave vendors a less than enthusiastic endorsement of the content they provide to support marketing programs. Less than half of the respondents to the 2018 State of Partner Marketing survey by A Fluent Vision (AFV), a sales and marketing consultancy, described the content created by vendors as very or extremely useful. Partners complained […]
Channel Marketing Veterans to Share Insights at B2BMX Conference
Attendees at the B2B Marketing Exchange, coming to Scottsdale, AZ, February 19-21, will have the opportunity to learn from the experience of leading channel marketing professionals. Joining a panel that will be moderated by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, will be channel veterans Jacqueline Woods, Chief Marketing Officer, IBM Global Business Partners […]
Marketing Execs Say More Efficient Collaboration Needed to Boost Effective Alliance Partner Marketing Programs
Marketing executives agree that collaborating with alliance partners offers significant benefits. According to a recent survey by WorkSpan, the developer of a shared platform that supports networks for partner ecosystems, marketing with partners can increase lead generation and provide access to new market segments and the prospects within them. But the survey also highlighted many […]
ChannelChat: dinCloud CMO Ali Din Prioritizes Partner Onboarding to Boost Partner Engagement, Retention
Things are busy at dinCloud, a Cloud Services Provider (CSP) that helps organizations rapidly migrate to the cloud through a strong network of Value Added Resellers (VARs) and Managed Service Providers (MSPs). As the company makes a deeper commitment to hosted spaces, it is expanding its portfolio, says Ali M. Din, CMO, to give its […]
ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied, Discuss Inspiration for Their Real-World Guide Book
Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]
Channel Marketing To Get Spotlight at B2BMX Conference
Maria Chien, Service Director of Channel Marketing Strategies for SiriusDecisions, will kick off the new channel track at the B2B Marketing Exchange in Scottsdale, AZ, February 19-20, The channel track will also feature presentations by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, the track’s sponsor, and Jen Spencer, VP of Sales and Marketing at […]
Points-Based Channel Rewards: What Are The Latest Best Practices?
Points-based incentive programs are one of the most effective ways to drive partner engagement and behavioral change at organizational, team, and/or individual levels. But as vendors recognize the importance of engaging customers at every stage of the sales cycle, best practice organizations are moving away from transaction-based incentives only. To make that transition successfully, it’s […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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