360insights, a channel incentives management (CIM) provider, has introduced comprehensive cloud solutions designed to automate incentives management across specific industry sectors including technology, media and telecom (TMT) pharmaceuticals, automotive and manufacturing. The dedicated incentive automation clouds offer brands new tools for embedding smart, personalized and connected experiences anywhere. “Today’s channel go-to-market strategy is all about addressing […]
Model N, the cloud revenue management solutions provider, has updated its flagship product to leverage artificial intelligence (AI) and machine learning (ML) to enable better pricing decisions by a vendor’s channel partners. Additional enhancements to the solution, Model N Revenue Cloud for High Tech, improve channel partner efficiency and data quality and extend channel management […]
ZINFI Technologies, Inc., a unified channel management (UCM) solutions provider, has launched its next-generation UCM Connector app for Microsoft Dynamics 365. The UCM Connector empowers businesses using Dynamics 365 to seamlessly connect with customers, partners and employees in the channel without having to log in to another application or duplicate data entry. Users of the […]
Incentive Solutions, a channel incentive management technology provider, has acquired through-channel marketing solutions and services vendor OneAffiniti. The acquisition creates a company that can provide seamless channel engagement experience across major product categories. Like other companies, Incentive Solutions is leaning into collaboration and co-innovation to redefine the scope of offering, increase product portfolio and develop […]
Pegasystems, a provider of business complexity management software, has launched a channel partner program to provide a deeper and more accessible range of partner skills and solutions for its clients. The Pega partners program was created to better support companies that are increasingly turning to experienced partners to speed their digital transformation journey. Finding, onboarding, […]
Model N, a cloud revenue management solutions provider, announced a new partnership with Channelnomics, a business strategy and research firm that enables high technology companies to assess, plan, and build channel program success. Built on joint consulting and implementation engagements with global high-tech companies, the partnership will pair Model N’s channel solutions with intelligence, planning […]
Purechannels, a dedicated channel sales and marketing specialist, is expanding into North America. The move comes after the company experienced record growth over the past 12 months, recording a 50% uplift in new client acquisition. Leading the US operations from Purechannels’ new North American headquarters in North Carolina is channel executive Mike Ammann, who has […]
Channel marketers will be offered a deep dive into the best practices that optimize segment-specific or account-based marketing programs with their partners at the B2B Marketing Exchange: Next-Level ABM, June 7-10. The virtual event was originally scheduled as an in-person conference. The Next-Level ABM theme was selected after a review of feedback from attendees of […]
Allbound is enabling channel professionals to influence partner behavior by automating recommendations of actions based on partner activity in the portal. The Partner Journey Automation feature was developed to meet the needs of clients looking for new ways to deepen engagement with their partners “at the right time with the right message,” the company said. […]
Spark Your Channel, a through-channel marketing automation and sales enablement platform provider, has named Vaughn Aust as Chief Operating Officer. As an artist and innovator, Aust will lead Spark’s operations including sales, product, and customer success teams. Aust formerly led product and engineering on the team that innovated early scalable through partner marketing automation (TPMA) […]