Channel Programs
Ecosystems Don’t Run On Spreadsheets: The Future Is Real-Time Channel Measurement And Accelerated Automation
By Chanan Greenberg, SVP and GM, High Tech, Model N “The future of channel partner programs and ecosystems will be anchored in automation, flexibility, scalability, and self-service. The effective use of technology tools is no longer optional. Ecosystems don’t run on spreadsheets,” observed Forrester analyst Chris Cleary during a recent Model N webcast. And he’s […]
Broadvoice Names Lauri Martinez As Vice President of Channel Marketing
Broadvoice, a provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, announced the appointment of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice’s partner program aligns with […]
CloudBolt Rolls Out New Rainmaker Channel Partner Program
CloudBolt Software, an enterprise cloud management solution provider, has rolled out its new Rainmaker channel partner program. Created to better enable channel partners to market and sell its hybrid, multi-cloud solutions, the new program taps into joint marketing initiatives, market development funds, sales performance incentive funds and other incentives for partners to grow pipeline and […]
Make Channel Managers Your Partner Marketing Program Evangelists
By Daniel Graff-Radford, CEO, Allbound There are any number of ways that the benefits of participating in a channel marketing program can be effectively communicated to your partner ecosystem. But few members of your team can have as much impact on partner engagement in through-channel marketing programs as your channel or partner account managers. In […]
Bizzabo Launches Channel Program To Boost Its Event Platform Sales
Bizzabo, a provider of a single platform for in-person, hybrid, and virtual events, has launched a new channel program to enable a variety of partners to offer its proprietary event technology and industry expertise to prospects and clients. The company is targeting a range of partner organizations including companies that work with marketing and event […]
Engagement Matters In How EPOS Tiers Partners In New Channel Program
EPOS, an audio technology company, has launched a new channel program that is tiered by revenue and engagement level to ensure optimal support of the individual partner’s key competencies, as well as its needs and growth potential. The EPOS AMPLIFY program is enabled with a portal that is a go-to destination for necessary resources. In […]
SAP Expands Free Demo Library; Reduces Test and Demo Environment Costs; And Launches Partner Edition Of Learning Hub
SAP has added expanded the number of scenarios in its free SAP Partner Demo Environment and will offer partners significantly reduced subscription fees for its test and demonstration environment licenses. The company also announced plans to add new information channels to the “SAP for Me” portal, the digital companion partners can use to support customer […]
Sectigo Launches New Partner Portal To Support Updated Channel Program
Sectigo, a leading provider of digital identity management and web security solutions, has launched a new partner portal with the rollout of its updated channel program. The Secure Partner Program features engagement-based tiering to better align with the business goals of individual partners. All partners registered in the new program receive access to advanced training […]
Survey: Automated Channel Data Management Can Boost Revenue Processes, But Challenges Persist
More than two-thirds of senior leaders responsible for revenue management and channel strategy believe that solution based incentive management, automated channel data management (CDM), and automated MDF management would be very valuable when optimizing channel revenue processes. Unfortunately, automating channel revenue processes across systems remain a significant challenge due to a reliance on manual tools […]
Cyberpion Enables Partners To Advise Clients Of Vulnerabilities, Recommend Remedies
Cyberpion, a cybersecurity firm specializing in discovering and protecting online ecosystems, is offering partners a strategy of identifying and presenting vulnerabilities of clients and potential customers. Leveraging the company’s platform, partners can easily and proactively identify vulnerabilities in customers’ hyperconnected IT infrastructures before they are exploited by attackers. In addition, the platform enables partner to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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