Channel Programs
Channel Experts To Explore Expanding Partner Ecosystems, Marketplaces During B2B Marketing Exchange
Channel professionals will be offered expert advice on how to push the envelope of their partner programs to succeed in expanding ecosystems during the B2B Marketing Exchange (B2BMX) digital experience. The online event, scheduled for February 22-24, is standing in for the in-person conference, hosted annually by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR). The […]
To Boost ROI In PRM/TCMA Technology, Fill The ‘Care-And-Feeding Gap’
By Tracy Diziere, President & CEO, TDZ Creative Partners By now, the value and necessity of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) systems is well established. Forrester sized the PRM market at $400 million in 2019 and expects it to grow to nearly $890 million by 2025. And in 2018, it predicted that TCMA […]
Partner Empathy Boosts Engagement With Komprise Recruitment And Certification Program
Komprise, a leader in analytics-driven data management as a service, achieved record growth in 2020, despite the challenges of the pandemic. Contributing to the company’s growth was the onboarding of more than 50 new channel partners, and the technical training and certification of hundreds of partner employees through its expanded Komprise Konnect partner program. The […]
Akamai Technologies Expands Support For Channel Partners’ Different Go-To-Market Strategies
Akamai Technologies, a provider of an intelligent edge platform for securing and delivering digital experiences, has launched a new program that significantly expands and supports channel partners’ ability to deliver high-value services to their customers. The new Akamai Partner Program builds upon and expands the company’s existing channel partner program, providing greater flexibility, support, and financial incentives. […]
What Should Channel Marketers Get Right? Provide Better, Actionable Data
Cisco’s acquisition of Slido and IMImobile prompted Andrew Gilman, Head of Marketing and Alliances for NWN, a Cisco partner and a service provider specializing in unified communications, collaboration and contact centers, to share his thoughts on the news. In an email, he wrote: “These acquisitions are all about driving engagement and making it easy to […]
Expanding Channel Ecosystems Need To Tighten Focus On Customers
A 3D virtual summit hosted just before this past holiday season by Impartner, a channel management platform provider, offered a compelling look at more than the future of how people might meet. Presentations by Forrester’s Principal Analyst, Channels Partnerships and Ecosystems Jay McBain, and Maria Chien, VP, Practice Leader, Channel Marketing Strategies, examined the trends that […]
Panzura Boosts Channel Support With Unlimited MDF Program, New Partner Portal
Panzura, a provider of an enterprise global cloud file solution, announced major investments to drive the success of its partners around the world, including system integrators, value-added resellers, technology alliance partners, OEMs and managed service providers (MSPs). Now offering a 35% discount on all partner-generated sales, the company is aiming to boost channel-won revenue by […]
Channel Experts Ready Presentations For B2B Marketing Exchange Digital Experience
Presentations by prominent channel experts and practitioners will be offered during the B2B Marketing Exchange digital experience, an online event scheduled for February 22-24, 2021. An annual in-person conference, hosted by Channel Marketer Report’s (CMR) sister publication Demand Gen Report (DGR), has been postponed to a later date. The DGR team and CMR will again tap […]
Model N’s Fall 2020 Release for High Tech Offers Expanded AI/ML, Price Optimization And Channel Network Features
Model N, a cloud revenue management solution provider, is offering new revenue management and channel performance capabilities as part of its Fall 2020 high tech product release. Included in the release are expanded artificial intelligence (AI) and machine learning (ML) capabilities for deal optimization and channel intelligence. The capabilities aim to support high-tech client strategies […]
Channel Loyalty Fraud: The Dark Side Of Loyalty Programs
By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]
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