Topics
ESI Awards Top Channel Partners With Elite Status
Tiered partner programs and special recognition for channel players allow vendors and manufacturers to spotlight high-performing partners and garner greater loyalty. To recognize top channel partners that succeeded in improving business quality and customer satisfaction, ESI, a designer and manufacturer of high-performance telephone systems for SMBs and organizations recently announced its Elite Reseller Partners for […]
New Study Spotlights The State Of Channel Conflict
Vendors strive to offer channel partners an influx of funding, marketing tools and educational resources to ensure channel loyalty and optimal sales results. However a new study conducted by The 2112 Group reveals that conflict among vendors and their partners is thriving more than ever. In fact, findings from the “2112 Channel Conflict 2012 Report” […]
New Study Points To Evolution In IT Channel Partner Programs
A new study released from CompTIA has reaffirmed the growing influence of cloud computing and managed services. Findings from CompTIA’s Second Annual State of IT Channel Programs study has revealed 63% of IT firms will focus on establishing cloud-based delivery models within the next year. Additionally, 46% of companies are moving to a managed services […]
SAP Executive Reveals Shift To Customer-Centric Marketing
Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]
Distributors Playing A More Prominent Role In Channel Demand Creation
As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]
New Survey Spotlights Changing Role Of Content For Channel Marketers
B2B marketers are facing tremendous shifts in the rules of engagement. Buyers are spending more time self-navigating for potential solutions and partnerships, whether it’s online, via mobile or through garnering insights from peers and social circles. As a result, buyers are communicating with sales teams later in the buying cycle, and in turn, deals are […]
Trend Tracking: New Solutions To Help Channel Marketers Integrate Video Into Partner Programs
Today’s time-starved executives are spending less time with content. As a result, organizations must implement quick-hitting strategies to educate partners and prospects, and effectively address buyer pain points. To address this time crunch, innovative marketers are utilizing video to educate prospects and customers, as well as optimize demand and lead generation.
CASE STUDY: Motion Computing Promotes Education & Evangelism In Partner Programs
Companies across verticals, especially healthcare and retail, are taking note of the improved productivity and efficiency that comes with implementing mobile devices within their organizations. One company turning to the channel to capitalize on this transformation is Motion Computing. The global provider of tablet PCs faced the challenge of standing out to new partners […]
SiriusDecisions Summit 2012 Spotlights The New Channel Demand Equation
More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]
Ingram Micro 2012 Solutions Partner Invitational Spotlights Business Growth, Collaboration and Enablement
To drive greater collaboration and uniformity among its partner network, the Data Capture/POS Business Unit of Ingram Micro Inc., yesterday welcomed more than 400 solution providers and vendor partners to its 2012 Solution Partner Invitational. The event is taking place from May 15-17, 2012, in San Diego, Calif. With a theme of “Infinite Possibilities,” the […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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