2013 Channel Challenges and Opportunities
With 2013 only a few weeks away, organizations are finalizing their plans to action to ensure a successful year for internal team members, as well as channel partners. This video from Channel Enablers spotlights research gathered and analyzed by the company, which pinpoints channel challenges and opportunities for the next year. Click here to receive […]
Channel Marketing Changing Direction
By Lawrence M. Walsh Here are some channel truisms about marketing: Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments. Vendors, on the other hand, are myopic marketers. They’re most concerned […]
Auslogics Upgrades Status In Microsoft Partner Program
Auslogics Software Pty. Ltd., a provider of PC optimization and maintenance utilities, has announced its status upgrade in the Microsoft Partner Program. Auslogics is now Gold Application Development Competency, improved from Gold Independent Software Vendor.
ChannelCandy Provides Branded Mobile Apps To Channel Organizations
The Problem: More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin […]
VeloBit Becomes Elite Member In VMware Technology Alliance Partner Program
VeloBit, Inc., a provider of SSD caching software, recently announced its addition to the VMware Technology Alliance Partner (TAP) program. As an Elite level partner in TAP, VeloBit will collaborate with VMware to integrate and validate their products with VMware solutions to propel powerful business results for customers. “We welcome VeloBit as an Elite member […]
Study Finds That Marketing Email Accounts For 70% Of Spam Complaints
The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all “this is spam” complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers’ […]
Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting
Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]
The 7 Marketing Habits Of Successful SMBs
Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]
Webcasting Best Practices [Infographic]
Webcasts and webinars are valuable resources for vendors to educate partners on marketing and sales strategies. Moreover, these easy to digest video segments allow both vendors and their partners to educate end-users on industry trends, pain points, and solutions that address company wants and needs. This infographic, courtesy of InterCall, uncovers webcasting best practices to […]
Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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