Spark Your Channel Now Automates Partner Personalization Of Multiple Vendor Videos, Multimedia Assets
Spark Your Channel, a demand generation company, has released of a new feature that will automatically attach partner-created intros and outros to vendor supplied videos. When launched earlier this year, the platform enabled partners to easily amend individual multimedia assets with introductions and closing messages to ensure that the marketing assets are always associated with […]
Forrester Predicts Investments In PRM Software To Reach $889 Million By 2025
Forrester is predicting that the market for partner relationship management software will climb at a compound annual growth rate of 14.2 percent to $889 million by 2025. In a recent post, Jay McBain, Forrester’s Principal Analyst, Channel Partnerships & Alliances, noted that channel leaders are looking for PRM to be the foundational layer on a channel […]
Sensormatic Updates Partner Edge Channel Program With Enhanced Portal, Executive Sponsorships
Sensormatic Solutions, a global retail solutions portfolio, has launched an updated version of its Global Partner Edge (GPE) Channel Program to better equip channel partners with tools to drive business opportunities and growth. The enhanced program offers channel partners a comprehensive suite of go-to-market support, tools, financial incentives and training resources. The company’s goal is […]
To Better Engage Marketing-Weary Buyers, Add Video And Interactive Content To Your Mix
As in-person events stay off the table for the rest of the year and social distancing policies remain in effect, marketers are adjusting their mix of materials to more effectively engage B2B buyers. In its 2020 State Of Video & Interactive Content, CMR’s sister publication, Demand Gen Report (DGR), takes a close look at how […]
Channel Experts Share Strategies On Boosting Partner Sales & Marketing Alignment At #B2BSMX
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they left with an armful of insights and information to better align their partner sales and marketing programs in 2021. Partner marketing teams at many channel-focused companies are often under-staffed and insufficiently funded, even at large organizations. As […]
Juniper Networks’ Tina O’dell, SAP’s Kirsten Boileau Win Powerful Partners Awards
Tina O’dell, Head of Global Channel Marketing at Juniper Networks, and Kirsten Boileau, SAP’s Global Head – Digital Transformation Enablement, were selected as winners of the Powerful Partners awards at the B2B Sales & Marketing Exchange online experience last month. The Powerful Partner awards, included for the first time in the annual B2B Innovator Awards, […]
Pandemic Strategies: ASG Helps Partners Tighten Focus On Customers’ ROI
More than seven months into an economy rocked by an unrelenting pandemic, some companies are beginning to get back to the business of investing in their operations, if mostly on must-have projects. But even as firms begin to explore how they can adjust their business to a “new-normal,” vendors and their partners need to focus […]
Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation
Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner relationship management (PRM) platform. The new, unified portal — officially called PATH (Partner Authorized Total Hub) — was implemented to remove complexity for thousands of Brother Authorized Partners (BAP), […]
Model N, Channel Impact Partner to Help Companies Boost Channel Excellence
Model N, a cloud revenue management solution provider announced a partnership with Channel Impact, a full-service channel specialty firm, to enable technology companies to build, execute and measure a more impactful channel. The arrangement between the two companies will result in a value-added offering to enhance companies’ channel strategies and execution, delivering measurable revenue results. […]
360insights Acquires Channel Incentive Technology Providers Perks WW And CR Worldwide
360insights, a leading channel incentives management (CIM) provider, has acquired Perks WW, a channel incentives program provider. This is the second acquisition of a channel incentives solution provider by 360insights this month. On October 1, the company announced it had acquired the UK-based CR Worldwide. The Perks acquisition further amplifies 360insights’ presence across North America […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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