New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]
Digital-Savvy Staffers Charged With Researching Solutions And Services
While the people empowered to sign off on final decisions about which software or service to buy are generally older than 35 years of age, the employees who begin to assemble the list of products for them to consider are typically younger, reported Clutch, a ratings and review platform for IT, marketing and business service providers. […]
Webinfinity Expands Executive Team With Business Development, Marketing VPs
Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale, has expanded its management team. Phil Iserino has been named VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth Chaney has been named VP Marketing with a […]
Allbound PRM Solution Can Automatically Sync Data With HubSpot Platform
Allbound, a partner relationship management solution provider, has launched a new integration for HubSpot. Through the integration, companies can now automatically integrate partner sourced contacts and opportunities from Allbound and sync data inside the HubSpot platform. HubSpot is a leading growth platform with more than 74,300 total customers in more than 120 countries using its software, […]
Partner Profiling And Segmentation How-To Guide
The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]
B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies
With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]
The Three E’s Of Co-Op Fund Management
Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]
Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs
Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the direction of more-likely buyers is dramatically boosting the conversion of marketing qualified leads (MQL) to sales qualified leads (SQL). At MRP, a marketing services provider, the application of predictive analytics with […]
Spark Your Channel Platform To Simplify Personalizing, Sharing Video Assets
Channel marketing expert Heather K. Margolis, founder and CEO of Channel Maven Consulting, has launched a new company, Spark Your Channel, to offer a marketing automation platform enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video. Research from CMR’s sister publication Demand Gen […]
SmartBug Media Receives Growth Equity Investment From ADC
SmartBug Media, a leading inbound marketing agency, has received a growth equity investment from American Discovery Capital (ADC), a private equity firm focused on investing in leading family-owned and middle market companies in high-growth sectors. SmartBug laid a strong business foundation early on by partnering with marketing leaders such as HubSpot. The agency is the highest-rated […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
