SproutLoud Partners With Acoustic To Offer Distributed Marketing Solutions On Open Platform
SproutLoud, a leading distributed marketing platform provider, and Acoustic, a marketing cloud platform provider, today announced their strategic go-to-market partnership to offer premier, purpose-built distributed marketing solutions on an open marketing platform. The two companies will collaborate to develop a through-channel solution leveraging SproutLoud’s expertise and the Acoustic Marketing Platform. SproutLoud and Acoustic have built […]
HubSpot Relaunches Channel Ecosystem As Solutions Partner Program
HubSpot, the inbound marketing, sales and service provider, has relaunched its Agency Partner Program as the Solutions Partner Program. Originally created as an agency reseller initiative, the program evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. According to research […]
Channel Veteran Salvatore Patalano Joins Mindmatrix As Partner, CRO
Mindmatrix, a provider of channel and sales enablement solutions via a single platform, announced that veteran channel executive Salvatore Patalano has joined the company as partner and chief revenue officer. Patalano was most recently chief revenue officer at Lenovo Software – the commercial software division of PC manufacturer Lenovo, where he was responsible for sales, […]
Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business
Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]
Folloze Appoints Randy Bransche VP Of Marketing
Folloze, a personalized marketing technology provider, has named of Randy Brasche as its Vice President of Marketing. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform. Folloze technology supports a variety of B2B marketing strategies, including channel partner programs. The company offers solutions that […]
The State Of Local Marketing In Manufacturing Report
You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare? Get an in-depth look at the state of local marketing in manufacturing in this report. Check it out and find out […]
Is Your Channel Strategy On Autopilot?
There are sure signs when a channel strategy is experiencing autopilot. Things like industry disruption, changing customer expectations, channel confusion or information overload. Are you facing one or — gasp! — more of them? If so, it’s time to give your channel engagement strategy a refresh. This E-book will provide actionable ideas to foster engagement […]
The Ultimate Guide To Points-Based Channel Rewards
The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for best practices you can use to make your behavior-based incentive programs more […]
Jay Dettling, Former Adode VP, Global Partners, Joins Ansira As CEO
Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. In his new role, Dettling will be […]
Is Your Partner Enablement Strategy Broken? Maybe You Should Take A Seat
Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, practice leader, channel marketing strategies, is taking off the gloves.. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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