There Are Two Types of CMOs When It Comes to Channel Marketing. Which Is Yours?
By Mike Moore, VP of Channel Strategy at Averetek No matter what role you hold in your company, having the support of the C-level executive you roll up into makes your job easier, especially when it comes to securing funds and resources for programs and campaigns. But before you go make your pitch, it’s important […]
ChannelChat: Dell Boomi Launches New Partner Portal to Support Restructured Channel Program
Dell Boomi, a leading provider of cloud integration and workflow automation software, announced a major evolution of the company’s channel partner program. As part of the partner program expansion, Boomi now offers two paths to encourage proficiency in selected areas. The Partner Integration Accelerator program is structured to ensure partners gain practical experience while leveraging Boomi […]
Reinventing Channel Marketing: Chart Out a New Path to Success
The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers. This report provides a roadmap of what the channel marketing journey looks like […]
OneAffiniti Adds Lead Hub, LinkedIn Plug-In To Channel Marketing Services Menu
OneAffiniti, a channel partner marketing solutions company, has launched a range of new demand generation services for small and medium-sized partners, including a digital lead hub and a LinkedIn plug-in. The company provides vendor-funded marketing services that support channel partners in the United States, Australia and New Zealand. The new digital lead hub captures leads […]
ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns
To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]
TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal
TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]
ZINFI Channel Marketing Automation Helps Barco Partner AuDeo Win IT Client Interest; Business Too
Problem: At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]
Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are
Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]
LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution
LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]
Perks WW Launches Module to Simplify Co-Op, MDF Management for Complex Sales Channels
Perks WW Channel, a premier provider of channel incentive solutions, has launched a new market development funds (MDF) module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models. The new Enterprise Engagement Engine (E3) MDF application is designed to help marketers create, tailor, and manage programs quickly […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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