To Combat B2B Buyer Skepticism, Let Third Parties Do Your Talking
By Michael Kelly, Director, Channel Institute Maybe it’s all of the talk about “fake news” these day, but B2B buyers are becoming increasingly skeptical of the information they see when shopping for solutions. When the Channel Institute, a training body dedicated to promoting and developing the channel profession worldwide partnered with Impertion, a channel-specific demand […]
SiriusDecisions Adds Channel Sales and Marketing Track to 2018 Summit
SiriusDecisions has added a dedicated channel sales and channel marketing track to the agenda of its 2018 Summit. In addition to a variety of channel focused sessions, the 2018 Summit will feature a channel networking breakfast where attendees and SiriusDecisions channel team members can network. The session cover a variety of topics including modernizing channel […]
B2B Decision Makers Want More Content That Addresses Their Needs, Less Info on Product/Solution Features
B2B buyers are becoming a little more self-centered about the content they want to consider. According to Demand Gen Report’s 2018 Content Preferences Survey, almost nine out of ten decision makers agreed that marketers should prioritize messages about the value they bring to their customers’ business, rather than details about their products. The annual survey […]
Channel Technology Veteran Steven Kellam Joins 360insights
Steven Kellam has joined 360insights, a channel incentives company, as VP of Global Alliances. Kellam was the former president of CCI, the channel incentives management firm that was acquired by Zyme last year. Kellam will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform. “Steven Kellam is […]
ChannelChat: Influitive’s Mark Organ Sees Rise of Partner Communities on Advocacy Platforms
When Mark Organ, CEO and founder of Influitive, launched an advocacy platform that enabled companies to put their customers at the heart of their marketing programs, promoting it to businesses that relied heavily on indirect sales teams was a not a priority. But since the company was launched in 2010, a growing number of channel-focused […]
ChannelChat: How Blancco’s Matt Sturges Is Boosting Partner Engagement with Through-Channel Marketing Automation Technology
In March, Zift Solutions announced that Blancco Technology Group was using Zift Channel as a Service to support partners and streamline its robust, global channel program. In a press release, Matt Sturges, VP of North America and Global Channel Sales at Blancco Technology Group, said “With Zift Solutions, Blancco can deliver a world-class partner experience to […]
Channel Institute Offers Certificates in Channel Management, Channel Marketing
The Channel Institute, a training body dedicated to promoting and developing the channel profession worldwide, announced the launch of its Certificate in Channel Management and Certificate in Channel Marketing courses. The certificate courses are the first business training certificates that have been reviewed and validated by the vendor-independent Industry Advisory Council, which is comprised of many […]
Enhanced Impartner PRM Solution Enables Real-Time Content Editing, Portal Adjustments
Impartner, a leading supplier of partner relationship management (PRM) solutions, announced that its Spring ’18 software release now makes it possible for channel managers to edit content in real time. The release, which continues the company’s ongoing focus to provide powerful and nimble channel-management tools, also empowers channel managers to make changes to their partners’ […]
Preparing for GDPR: What Channels Need to Know to Be Ready
Every channel organization is a dynamic and complex machine that is driven by interactions with their prospects, partners, their partners’ contacts, as well as technology to enable these communications. The regulations for these interactions have become more complex with the European Union General Protection Regulation (GDPR). After reading this eBook, you will have a better […]
ZINFI Applies Mobile-First Approach with Launch of its Next-Generation Channel Management SaaS Platform
ZINFI Technologies, Inc., a leading provider of Unified Channel Management (UCM) solutions, has launched its next-generation adaptive SaaS platform, version 9.0, to address core enterprise needs for security, scalability, stability, speed and simplicity via a fully mobile, flexible, configurable and connected platform. The new platform enhances the ability of enterprises to more productively manage their […]
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